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Canadian Certified Counsellor
Expressive Arts Therapist
Pre-Licensed Professional
Psychologist
Registered Clinical Counsellor
Registered Professional Counsellor
Registered Provisional Psychologist
Registered Psychotherapist
Registered Psychotherapist (Qualifying)
Registered Social Worker
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon

First session was created with the client in mind. We are obsessed with making the search for a therapist easier for clients, but that also means making it easier for you, too.

Since we launched in May 2019, we've connected over 1,000 clients with therapists like yourself, and are growing at a rapid rate. We work with licensed private practice psychotherapists, psychologists, as well as group practices.

Are you outside of Ontario or BC? Not to worry. First Session will be expanding across Canada in no time, and we'd love to hear from you.

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Grow your private practice, your way.

Connect with committed clients. Join our community of private practice owners. No marketing skills required.

First Session is your practice partner at any stage:

Transitioning to private practice

  • Going from a hospital or agency to private practice?
  • You’re ready to break out on your own
  • With First Session, it’s your clients on your schedule
  • Your practice on your terms
Learn more

Expanding your own group practice

  • Your independent private practice is thriving!
  • You’re ready to  become a mentor and build a team
  • We help you build a network and connect with talent
  • Get your group practice off the ground with First Session
Learn more

Starting as a new counsellor

  • Are you a new grad?
  • Need marketing help?
  • We help craft your story and showcase your expertise
  • Connect with committed clients now
Learn more

From associate to private practice owner

  • Currently on contract or as a clinic associate?
  • You love it, but want more independence
  • Connect with your own full-rate clients on First Session
  • Make the shift to a solo practice seamless
Learn more

Ready to get started?

Starting as a new counsellor

  • Are you a new grad?
  • Need marketing help?
  • We help craft your story and showcase your expertise
  • Connect with committed clients now
Learn more

Transitioning to private practice

  • Going from a hospital or agency to private practice?
  • You’re ready to break out on your own
  • With First Session, it’s your clients on your schedule
  • Your practice on your terms
Learn more

From associate to private practice owner

  • Currently on contract or as a clinic associate?
  • You love it, but want more independence
  • Connect with your own full-rate clients on First Session
  • Make the shift to a solo practice seamless
Learn more

Expanding your own group practice

  • Your independent private practice is thriving!
  • You’re ready to  become a mentor and build a team
  • We help you build a network and connect with talent
  • Get your group practice off the ground with First Session
Learn more

Pricing

No hidden costs or surprises. A plan designed around growing your business.

Initial investment

Video production: $500 + tax
  • 1-hour interview and filming session
  • Space rental included or remote filming equipment sent to you
  • Custom editing by professional videographers
  • 2-4 minute professional introductory video for your practice
  • Usage rights provided

Subscription + pay-for-results

Listing fee: $25/month or $250/year + tax
  • Search engine optimized profile page and video listing
  • Membership to our thriving community of private practice owners
One time new booking OR new client fee
Choose one of:
  • Pay once for every new initial appointment booking: $10-$65 + tax
  • Pay once for every new client: $75 + tax

Why list your private practice on First Session?

Our focus on client-therapist fit and our modern video-focused directory sets us apart. We showcase who you are to help connect you with more motivated clients, and empower you to keep more control over your private practice.

Modern marketing

High-quality video profiles connect you with committed clients.

Support. Referrals. Networking.

Get immediate access to the First Session partner community forum.

Full-rate clients

You set your own rates and keep what you earn. It’s that simple.

Practice independence

Our focus is the initial connection. You own the client relationship.

What practitioners are saying.

"My experience with First Session has been incredible. I wasn't sure where to get referrals and First Session made this easy for me. My client's also found it eased their anxieties because they were able to look exactly what they wanted and they had a sense of who I was even prior to our initial consultation. My practice is also thriving since I started over a year ago and I wouldn't be where I am without First Session."

Nish Lasczuk
Registered Psychotherapist (Qualifying), Toronto, ON

"Working with the First Session team gave me the support and confidence I needed to talk about the work I love doing, and connect with clients in a professional and meaningful way. First session has made a profound impact on my life, both personally and professionally."

Dale Bricker
Psychologist, Toronto, ON

"First Session accelerated the growth of my private practice. I was told it would take 2 years to build a practice to full time, but First Session helped me build it in 8 months. Clients coming through First Session are motivated for growth. Often it's like we start at session 3 during an initial meeting because they have already developed a bit more of a comfort level with me from my 3-minute video."

Shannon Freud
Registered Social Worker, Toronto, ON

Frequently asked questions

General

How many new clients can I expect after partnering with First Session?

First Session provides prospective clients with the opportunity to choose the right therapist for them. Since we do not refer clients (clients choose you), results vary from practitioner to practitioner. That said, on average we aim to produce 4 to 5 new client bookings per month, per practitioner.

I don’t want to accept direct bookings, can I still partner with you?

No. To maintain an ideal client experience, it’s necessary for our partners to offer at least one direct booking option for new clients (unless your practice is full and you have a waitlist).

I use Jane or Owl for bookings. Can I still work with you?

We work in conjunction to any booking system that you use. This ensures you’re not being double booked from clients coming to you via First Session.

If I work with First Session, do I have to use a specific platform to see virtual clients?

No. First Session is only focused on the initial connection with new clients. Once the connection is made, you decide how you will work with your clients.

What channels does First Session use to market to potential clients?

First Session is always exploring new ways to market our service and partner practitioners. We invest heavily in search engine marketing and optimization, social media marketing, content marketing, and email marketing. We also partner with corporations to educate their workforces, provide workshops, and spread awareness. We will continue to experiment and invest across all marketing channels.

How many other practitioners are listed on First Session? Should I be concerned that I will become one of thousands of options for clients?

First Session continues to grow and expand our presence across Canada to meet the huge demand for mental health support. As we grow, we are consciously investing and monitoring the results of our partner therapists to maintain an ideal level of supply and demand. As we add more practitioners, we are continually developing better search tools so your ideal client can find you via First Session.

What does the First Session Community entail?

When you partner with First Session, you are automatically invited into our exclusive online community of private practice owners. We are supporting our partners in developing an internal referral network, professional connections, support groups, and much more.

Group practice or clinic

I run a clinic or a group practice. Can I work with First Session?

Yes, First Session partners with many group practices. We can help your associates grow their client base faster, and offer discounts and pricing options as your clinic scales. One prerequisite to partnering with First Session as a clinic is your associates must be able to accept direct bookings and do their own intakes.

I am an associate at a group practice. Can I partner with First Session?

Nothing is stopping you from partnering with First Session as an associate. However, it will be beneficial to get your clinic director on board to help with the investment, or to start a private practice to partner with us independently. We work with many practitioners who continue as an associate while they build their private practice on the side with First Session.

Pricing & payment

I’m confused by the pricing. Can you explain?

There are three components to our pricing.
1) Initial one-time investment to get started, covering video production and onboarding,
2) Subscription fee to be listed on First Session,
3) One-time fee for new clients OR new initial bookings (you’re never charged more than once per client).

If I have a waitlist, do I still have to pay?

When your practice is full, we turn off the direct booking feature and prospective clients can still inquire about your waitlist. If you are on waitlist status, there are no client or booking fees, only the subscription fee to remain listed.

Do clients pay me or First Session?

Clients pay you directly, and your price is advertised to clients on your profile page for transparency.

How frequently do you invoice?

First Session invoices once per month.

Can I cancel anytime?

Yes. There is no contract. We don’t believe in locking you in, and want to be continually proving our value to you and your practice.

Video

I’m nervous about the video. How scary is it?

It’s normal to be a little nervous to be filmed, so we have designed our whole video process to accommodate this. We budget enough time to film which ensures we have ample time to warm up, and lots of great footage to choose from when editing your final video.

What if I don’t like my video?

We do our absolute best to produce a video you’ll be happy with, and we’ll work with you to provide discretionary edits if required. The video will not be published until you provide approval.

I live in a rural or remote area. Can I still partner with you?

Yes! If we’re unable to film with you in person, we’ll ship you a studio-in-a-box, and connect with you remotely to film high quality video. We guide you through all of this.

Can I use my own video?

No. Since we have our own standard process for video production, we require all partners to produce a video alongside our team.

Can I use the video beyond First Session? Who owns the video?

We encourage our partners to use the video for their own marketing. First Session retains ownership of the video, and provides usage rights to you to use the video to promote your own practice. Even if you decide to terminate your partnership with First Session, you can still use your video.

Still have questions about partnering with First Session? Apply now and one of our team members will reach out to you.

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